Privacy Policy

Introduction

RBP Corp (hereinafter "we", "our", "TheSmartDad") attaches great importance to the protection of your personal data.

This Privacy Policy aims to inform you transparently about how we collect, use, share and protect your personal data when you use our website thesmart.dad.

1. Data Controller

The data controller for your personal data is:

  • Company name: RBP Corp
  • Legal form: C-Corporation (Delaware, USA)
  • Address: 251 Little Falls Drive, Wilmington, New Castle County, Delaware 19808, USA
  • Email: contact@thesmart.dad
  • Privacy email: privacy@bpcorp.eu

EU Representative (Art. 27 GDPR)

We value your privacy and your rights as a data subject and have therefore appointed Prighter Group with its local partners as our privacy representative and your point of contact for the following regions:

  • European Union (EU)

Prighter gives you an easy way to exercise your privacy-related rights (e.g. requests to access or erase personal data). If you want to contact us via our representative, Prighter or make use of your data subject rights, please visit: https://app.prighter.com/portal/rbpcorp

2. Personal Data Collected

We collect the following personal data when you complete the contact form on our site:

Identification data:

  • First name
  • Last name
  • Email address
  • Phone number

Data about your situation:

  • Family situation (married, in a relationship, number of children)
  • Main objective (optional): family protection, retirement, wealth transfer, tax optimization

Medicare-related data:

  • Current enrollment status
  • Plan type of interest (Supplement, Advantage, Part D)
  • Age range
  • Health status
  • Preferred doctor or provider network
  • Current prescriptions
  • Monthly budget for premiums

Auto insurance-related data:

  • Current insurance status
  • Vehicle type and year
  • Primary use of vehicle
  • Desired coverage level
  • Driving record
  • Number of vehicles

Solar energy-related data:

  • Home ownership status
  • Home type (single-family, townhouse, etc.)
  • Monthly electricity bill
  • Roof condition and age
  • Credit score range
  • Timeline for installation

Browsing data:

  • IP address
  • Browser type
  • Pages visited
  • Visit duration
  • Traffic source (referrer)

3. Purposes of Processing

Your personal data is collected and processed for the following purposes:

a) Connection with licensed professionals

  • Transmit your contact details to one or more licensed partner advisors or service providers
  • Connecting you with licensed professionals in life insurance, Medicare, auto insurance, and solar energy

b) User relationship management

  • Respond to your requests for information
  • Send you a confirmation email of your request
  • Follow up on your request

c) Improvement of our services

  • Analyze use of our site to improve user experience
  • Measure the effectiveness of our advertising campaigns

4. Your Privacy Rights

Depending on your state of residence, you may have the following rights:

California Residents (CCPA)

  • Right to know: Request disclosure of personal information collected
  • Right to delete: Request deletion of your personal information
  • Right to opt-out: Opt-out of the sale of personal information. Visit our Do Not Sell or Share My Personal Information page.
  • Right to non-discrimination: Equal service regardless of privacy choices

Other State Rights

Residents of Virginia, Colorado, Connecticut, and other states with privacy laws may have similar rights. Contact us for more information.

5. Recipients of Your Data

Your personal data is transmitted to the following recipients:

a) Licensed partner advisors and service providers

Your data is transmitted to one or more licensed insurance agents (life, Medicare, auto), certified solar installation providers, or other qualified professionals, for the purpose of contacting you and offering you personalized support.

b) Technical service providers

  • Website host: Vercel Inc.
  • Analytics service: Google LLC (Google Analytics)
  • Advertising platform: Meta Platforms Ireland Limited (Meta Pixel)

We do not sell, rent or share your personal data with third parties for commercial purposes other than those described above.

5A. Sub-processors and Service Providers

To operate our services, we use the following sub-processors:

Sub-processorPurposeLocation
Supabase Inc.Database hostingUSA
Vercel Inc.Website hosting, CDNUSA (global CDN)
Sentry (Functional Software Inc.)Error monitoring and technical diagnosticsUSA
Meta Platforms Inc.Advertising pixel, campaign measurementUSA
Google LLCAnalytics, audience measurementUSA

All sub-processors are contractually bound to process personal data only on our behalf and in accordance with our instructions. Data is protected using encryption in transit (TLS 1.2+) and at rest (AES-256).

6. Data Retention Period

Your personal data is retained for the following periods:

  • Connection data: 3 years from your last contact with a partner advisor
  • Browsing data and cookies: 13 months maximum
  • Accounting and tax data: 7 years in accordance with legal obligations

7. How to Exercise Your Rights?

To exercise your rights, you can contact us by email at privacy@bpcorp.eu or by mail to: RBP Corp, 251 Little Falls Drive, Wilmington, DE 19808, USA.

We will respond to your request within 45 days of its receipt.

8. Security of Your Data

We implement all appropriate technical and organizational measures to protect your personal data against any unauthorized access, loss, destruction, alteration or disclosure.

These measures include: encryption of data in transit (HTTPS/SSL), restricted access to personal data, regular backups, monitoring and detection of security incidents.

Last updated: March 11, 2026